Privacy Policy

1. Introduction

Broyeurwereld B.V., with its registered office at Industrieweg 108, 5591 JL Heeze, The Netherlands, hereinafter referred to as “we”, “us” or “our”, attaches great importance to the protection of personal data.

This Privacy Policy explains clearly and transparently how personal data is processed when using our website, in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

We operate in several countries, including France, Germany, Italy, Spain, Belgium, the Netherlands and the United Kingdom, and serve both private and professional customers.

2. Data controller

The data controller is:

Broyeurwereld B.V.
Industrieweg 108
5591 JL Heeze
The Netherlands
Email: verkoop@broyeurwereld.nl

3. Data collected

3.1 Data provided directly

We collect the data that you voluntarily provide to us, including:

• First and last name
• Postal address
• Email address
• Telephone number
• Order and billing information

This data is necessary for managing the commercial relationship.

3.2 Automatically collected data

When you browse our website, certain technical data may be collected automatically, including:

• IP address
• Browsing data, such as pages visited, session duration and interactions
• Information about your device and browser

This data is collected:

• Without prior consent, only where strictly necessary for the operation of the website, its security or the provision of the requested service. The legal basis is legitimate interest or technical necessity.
• With your prior consent, where the data is used for analytics, statistics or advertising purposes.

No non-essential cookies or trackers are placed before your consent has been obtained via our consent management platform (CMP).

4. Purposes and legal bases

The processing of personal data is based on the following legal grounds:

Contractual necessity

• Processing orders
• Managing deliveries
• Providing after-sales service

Legal obligation

• Retaining invoices
• Complying with accounting and tax obligations

Legitimate interest

• Ensuring website security
• Preventing fraud
• Improving the technical performance of the website

Consent

• Non-essential audience measurement
• Personalised advertising
• Marketing cookies
• Sending commercial communications

5. Cookies and consent management

We use a consent management platform (CMP) that complies with European requirements.

Your prior consent is required before any non-essential cookies are placed.

Cookies and trackers may be used to:

• Ensure the technical functioning of the website
• Measure audience and analyse website performance
• Provide personalised content and advertisements

You can accept, refuse or change your preferences at any time via our cookie management tool.

We also use Google Consent Mode v2, which allows Google tools to adapt their behaviour according to your consent choices.

6. Tools and technologies used

We may use the following tools and technologies:

Analytics and audience measurement

• Google Analytics 4
• Matomo
• Google Search Console

Online advertising

• Google Ads
• Meta Ads, including Facebook and Instagram
• Microsoft Advertising

Email marketing

• Brevo

These tools may collect personal data only in accordance with the consent choices expressed by the user where such consent is required.

7. Data sharing

Personal data may be shared with the following categories of recipients:

• Logistics providers for delivery purposes
• Payment service providers
• Technical service providers, including hosting and Shopify
• Advertising and analytics platforms

These providers may act as processors or independent data controllers, depending on the case, and are contractually required to comply with applicable data protection regulations.

8. International data transfers

Some of our partners, including Google, Meta and Microsoft, may process data outside the European Union, in particular in the United States.

These transfers are protected by appropriate safeguards, including:

• Standard Contractual Clauses approved by the European Commission
• Other recognised compliance mechanisms

9. Data retention

Personal data is retained:

• For as long as necessary to manage the commercial relationship
• For the legally required retention periods, including accounting and tax obligations
• Until consent is withdrawn for data processed for marketing purposes

10. Data security

We implement appropriate technical and organisational measures to ensure:

• Confidentiality of data
• Integrity of data
• Availability of data

11. User rights

In accordance with the GDPR, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to object
• Right to data portability

You may withdraw your consent at any time.

12. Requests and complaints

For any request relating to your personal data, you can contact us at:

Email: verkoop@broyeurwereld.be

Or by post:

Broyeurwereld B.V.
Industrieweg 108
5591 JL Heeze
The Netherlands
For the attention of management

You also have the right to lodge a complaint with the competent supervisory authority in your country of residence, including:

• France: CNIL
• Germany: regional data protection authorities
• Italy: Garante per la protezione dei dati personali
• Spain: Agencia Española de Protección de Datos (AEPD)
• Belgium: Data Protection Authority
• Netherlands: Autoriteit Persoonsgegevens
• United Kingdom: Information Commissioner’s Office (ICO)

13. Changes to this policy

This Privacy Policy may be updated at any time to reflect legal, regulatory or technical developments.

We encourage you to review this page regularly.